For Small Business Owners (15-75 Employees)
Get Benefits So Good Employees Turn Down Higher Pay to Stay
Your key people are getting recruited right now.
Every day matters.
Stop the Exodus
End the stream of resignations with benefits that make employees choose to stay over leaving
Outgun the Competition
Offer benefits packages that make top talent pick you over higher-paying competitors
Slash Hidden Costs
Eliminate the $50K+ you're hemorrhaging on recruiting and training replacement employees
It was 7:43 AM on a Tuesday when my best HVAC technician walked into my office.
"Mike, I need to talk to you," Jake said, closing the door behind him.
I knew what was coming. It was the third time in four months.
"Comfort Systems offered me their job," he said, staring at his boots. "Same pay, but... their benefits. My wife's pregnant again, and their insurance covers everything. Even dental for the kids."
I wanted to scream. Not at Jake - at the situation.
Here I was, running a successful 28-employee shop, treating people right, paying fair wages.
But I kept losing my best guys to the big commercial contractors who could somehow afford Cadillac benefits while I was barely managing our bronze-level plan that nobody even liked.
Sound familiar?
💡 If you're nodding right now, you're living the same nightmare I was.
Good news: I figured out how those big companies do it.
Better news: It's not what you think.
Best news: You can do it too, starting next month.
The Numbers Don't Lie
Real companies. Real results. Real numbers.
Average Turnover Reduction
Average Annual Savings
Less Admin Busy Work
The 4 Benefits Secrets Your Broker Doesn't Want You to Know
Why everything you've tried has failed
(and it's not your fault)
Partially Self-Funded Plans Aren't Just for Big Companies Anymore
Remember when cell phones were only for rich people? Same thing happened with self-funding. Starting at just 10 employees, you can now access plans that return up to 60% of premiums when claims are low.
When's the last time your current provider sent you a refund check?
Section 125 Plans Save You $3,000 Per Employee (And They're Free)
This IRS code from 1978 lets employees pay for benefits with pre-tax dollars.
Saves them 30%.
Saves you 7.65% in payroll taxes per participant.
Takes 20 minutes to set up.
Yet 71% of small businesses don't have one. Why? Nobody told them.
Your Industry Peers Have Massive Negotiating Power
Insurance companies price based on risk pools.
When 50+ similar businesses band together, suddenly you're getting Fortune 500 rates.
But it has to be done right, with the right structure, or it's just another overpriced association plan.
(and nobody needs that!)
Benefits Administration Doesn't Have to Eat Your Whole Wednesday
The average small business spends 15 hours per week on benefits.
The right system? 2 hours.
That's 13 hours back in your week.
What's that time worth to you?
Instant Talent Magnet
Transform positions from 'hard to fill' to 'fighting to work here' in one benefits upgrade
Competitive Advantage
Know exactly what benefits will poach talent from your biggest competitors
Strategic Investment
Turn benefits from a cost center into your #1 competitive recruiting and retention weapon
Many Businesses Have Already Stopped the Bleeding
Real results from businesses just like yours
"Lost 5 plumbers in 2023. Haven't lost ONE since switching. And we're paying way less per month. I don't understand how it works. I just know it does. I am so grateful."
Robert Martinez
Martinez Plumbing
18 employees
"My office manager was about to quit from benefits stress. Now she spends maybe 2 hours a week on it. Employees actually thank me for their insurance now. Weird feeling."
Jennifer Kim
Precision Dental
31 employees
"We used to lose good electricians to companies with better benefits. Now our crew brags about our plan & options. Turnover’s down, morale’s up, and I finally sleep at night."
David Richardson
Richardson Electric
43 employees
Simple. Fast. Proven.
From "Bleeding Talent" to "Fully Staffed" in 3 Steps
The 15-Minute Reality Check
We look at your current benefits spend, turnover costs, and recruitment challenges. No judgment. Just math. You'll know immediately if we can help.
The "How Is This Possible?" Presentation
We show you exactly how companies your size are offering better benefits for less money. Real numbers from real businesses. Not theory.
The "Set It and Forget It" Implementation
We handle everything. Two weeks later, you're live. Employees are happy. You're saving money. Your competition wonders what happened.
Our "Sleep Like a Baby" Guarantee
#1 Savings Guarantee
If we can’t beat your current costs while improving coverage, we’ll be upfront and suggest you stay put. No pressure. No obligation.
#2 Flexibility Guarantee
If our solution isn’t more flexible than what you have now, we’ll tell you transparently before you make any changes. You’ll always know where you stand.
#3 Satisfaction Guarantee
If after 90 days you don’t feel confident this was the right move, we’ll help you transition back without penalty. Your peace of mind comes first.
The Questions Everyone Asks
Simple. Fast. Proven.
What's the catch?
Smart question. Most owners ask because they’ve been burned before. The truth? There isn’t one. We built True Path to cut out bloated broker commissions and hidden fees. What you see is what you get - benefits employees love at a cost that makes sense. The only “catch” is realizing how much easier you’ll sleep once it’s in place.
How can you offer better benefits for less money?
It’s structure, not magic. Traditional brokers profit by keeping costs high.
We flipped the model - cutting waste, eliminating hidden commissions, and using small-business pools.
That means better coverage for less money.
You’re not paying less for less - you’re paying less for smarter.
How fast can we switch?
Faster than you think.
Most transitions take weeks, not months, and we do the heavy lifting.
You stay focused on your business while we handle setup, paperwork, and employee onboarding.
Picture yourself just weeks from now, already saving money and keeping staff.
Do I need to change payroll providers?
No. We integrate benefits with your existing payroll - no switching, no disruption.
Benefits should fit into your business, not force you to rewire your back office.
You keep what works, and we make everything else run smoothly.
Will my employees' doctors be in-network?
Almost always. Our plans use broad, national networks, so most employees can keep their current doctors.
If someone isn’t covered, we walk you through simple alternatives.
Employees feel cared for, and you avoid the headache of asking them to “start over.”
What about dental and vision?
Yes - easy add-ons. Dental and vision are among the most valued benefits because they’re used so often.
We bundle them affordably, without the big-box broker markups.
When employees see you’ve thought about the details, loyalty and trust naturally deepen.
What if I have union employees?
No problem. We’ve worked with union shops before.
Our plans are built for compliance while still giving you cost control. Unions often welcome solutions that add value for members.
That means smoother relationships, stronger retention, and a win for everyone.
What happens when an employee has questions?
You won’t be the benefits help desk.
Your employees come directly to us for coverage, billing, or claims questions. We handle it - fast and clearly.
You keep your focus, and your team feels supported. Everyone wins.
Will this really keep my employees?
People don’t quit companies - they quit situations that feel unfair.
Offering benefits that rival big businesses proves you value your team. That makes them think twice before leaving for a small raise.
Retention improves, loyalty grows, and turnover costs shrink.
What if I wait until next year?
Waiting is the most expensive option.
Every month with high turnover and bloated costs bleeds money you don’t get back.
Imagine if you’d started last year - how many headaches and thousands would you have already saved?
The longer you wait, the more it costs.
Your Best People Have Options.
Give Them a Reason to Stay.
It's not just about the thousands of dollars you'll save.
It't not just about having more options without the hassle.
It's about keeping:
→ the technician who knows every client's system by heart
→ the office manager who runs everything like clockwork
→ the senior installer who trains all your new hires
→ the people who ARE your business
15-minute call • Real numbers from businesses your size • Zero pressure
"I sleep better knowing my guys aren't looking at job boards anymore."
~ Mike T., 24 employees
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True Path is a licensed benefits administrator. Securities offered through compliance partners.